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Trends to Note in the Search Industry Every so often it helps to take a step back from your industry so you can figure out where it is and where it s going. The search industry is no exception. I ve spotted some interesting issues and trends that I d like to share with you. Finding a way to make use of these trends could help you in the long term....
Book Review: The Open Brand Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind....
Microsoft Gives Up on Yahoo Takeover Bid
In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....
Network Solutions: Unethical SEO
Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly as happened when it engaged in domain name tasting. Other times though it can continue for months before enough people catch on to make a real stink....
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